WEBSITE CATEGORIES

The areas we developed website content for this past week included the “About” page (mission/vision), the nonprofit “Donate” page (or products/services for for-profit companies), the “Blog” section and finally the “Newsletter” category (which consists of excerpts from your blog).

BEST TIP FOR FINALIZING YOUR CONTENT

The best tip I can give you about finalizing the content of your website is that you need to ask yourself the question “What is it that I want my website to do for me that is simultaneously a useful solution for my readers?” In other words what is the call-to-action that you ultimately desire the web browser to take?

WHERE THE ROADS LEAD

If you are able to answer the call-to-action question it subsequently makes finalizing the content easier because then all roads lead to the same place: the thing that you wish your reader to do.

GETTING MY MASTERS

As many of you know I am currently working on getting my masters degree in “Arts Administration” so the work that I do for Lights Camera Read is relevant to the work I am doing in school and vice versa. I have a meeting soon with the new “Arts Administration” department head to propose an idea I have for my final project thesis and consultancy.

A POSSIBLE NEW ORGANIZATION

And although I am only about halfway through the degree, as well as am only going to school part time, I figure there’s no time like the present to get a jump on the final phase of the program. The idea I have for my thesis is the formation of a new organization that is quite different from what I have done before.

MAKING A CONTRIBUTION

The thesis organization is based on an issue that I think is very important to solve in contemporary times. It’s a big issue with lots of social ramifications so I don’t think my proposed organization will necessarily solve the problem – but I do believe it can make a contribution to the effort.

WAITING FOR GREEN LIGHT

What is the issue that my possible organization will solve? I am not at liberty to reveal that just yet. I need to get the green light from my department head so that I can work on the business plan in conjunction with getting my masters.

POINTING IN ONE DIRECTION

But I will say this – if I do get the go-ahead from the department head, there will be big changes to the courses, blog entries and newsletters that we do. All resources will be pointed in one direction.