First off, let’s answer the question “What is branding?” Some say it is a combination of marketing, strategy, design, identity and logo. But whatever it is, it’s a way you can take some control of how your company is perceived.

Rebranding then is metamorphosing the way folks see your brand based on changes you or your organization may have undergone – a kind of update if you will.

How do you know you need to rebrand? One reason is because customers and fans are not engaging with you as much as they used to. Maybe your brand is dated and in need of modernization?

Once you’ve made the decision to rebrand you might want to take a look at your mission. Are you still fulfilling your mission? Do you need to engage your audience more in regards to your mission?

What are the changes you need to make to you brand to achieve more engagement?

Our diverse audience is now interested in becoming empowered with learning that provides them with benefits including promotional strategies and ways to evolve artistically.

As our audience has changed so has our mission.