Regardless of the kind of artist you are (writer, actor, painter etc.) due to advances in technology it’s easier than ever to be able to make and distribute a motion picture.

But why would a creative who is not a filmmaker want to create a film? It could be for reasons of artistic exploration or even to promote the artist’s work.

For example a writer might write a screenplay and then make it into a film to display her/his writing, whereas an actor could create a movie to showcase her/his acting, while a painter would possibly produce a motion picture to present her or his paintings in a story context.

The promotional possibilities are endless for a variety of different kinds of artists. And it doesn’t mean that you’re selling out and not being artistic by doing something to promote yourself. The fact is most creations are a form of advertising in one way or another.

There’s a term used in PR which is “newsworthy” meaning of course that something is worthy of being in the news. Making a movie, especially if it’s connected to a topic that is very popular at the time, can be newsworthy.

And once your film is completed you can distribute it and maybe even make a profit. Includes DIY video on demand transactional platforms – such as Amazon Video – as well as possibly subscription based platforms like Netflix and Hulu etc.